GoPro International Campaign

When people think of GoPro, they think of adrenaline-fueled bros filming their eye-popping extreme sports exploits with cameras strapped to their heads. But in reality, GoPro is capable of so much more. Unfortunately the ubiquitous phone camera and GoPro’s high price point have rendered it irrelevant. Our teams Big Idea was to show that Go Pro allows you to share your experiences in a more intimate way through the users eye.