IDENTITY DESIGN/COSTA BRAVA
Picture this: it's the end of the week, you've put hours of hard work into your day job, you're at the beach surrounded by all your best friends and the sun is just about to set. You don't want to throw away all that hard work by drinking something with a lot of carbs and sugar (such as beer or sugary mixed drink), so you reach into the cooler and pull out a Costa Brava beverage.
My goal was to create a brand identity for Costa Brava beverages through logo work, application and tagline, "It's a Lifestyle.", capturing the feel of a weekend at the beach with friends letting loose after a busy week. It is not just any beverage, It is a lifestyle.